Do you know the key to making money online? Article marketing! That’s one of those ‘buzz phrases’ tossed about, but what does article marketing really mean? Here’s a great article from Jeff Herring, The Article Guy.
Article Marketing Questions – What is Article Marketing? (Nice to Begin With the Basics)
By Jeff Herring
I recently had the privilege of leading an Article Marketing Round Table Discussion at the Glazer-Kennedy SuperConference in Dallas. There was standing room only at each of the 4 sessions and lots of great questions were asked. Many people had a very fundamental question to ask, and I’ve included it here is this article for you.
What is Article Marketing?
A: Kinda nice to start at the basics. The thing most folks think about when they hear Article Marketing is “Ugh, work. I gotta write something?”
Here’s the thing – when most of us think about writing, we are transported back to English class and red marks or our papers. The reality is these 2 things:
1) You English teacher is not here, and
2) If you are as old as I am, he or she is probably dead.
No offense to any English teachers out there. (There was an English teacher at one of the round table discussions.)
Creating Content
Article Marketing begins with creating your content. An Article is simply a sample of your expertise in 400 – 500 words. An article is not everything you know, just a sample slice of what you know. And you do not have to write academically – it is much better to write conversationally, or write like you talk.
The Bigger Answer
The bigger answer is Article Marketing = Internet Marketing, because no matter your niche, you need the following 5 things to be successful online: content creation, online visibility, traffic generation, list building, and product creation. Article Marketing provides all 5 faster, easier and with less overall effort than any other available system. Let’s take a quick look at each of these 5 benefits:
Content Creation – when you regularly create 400-500 word articles you are creating content faster and easier than anyone else.
Online Visibility – Getting your articles on the Article Directories and then on the various Social Marketing platforms you are creating a massive web presence and enormous online visibility.
Traffic Generation – When you create online visibility with your articles many more people are clicking on the links in your articles and visiting your web sites and blogs.
List Building – Article Marketing is a great way to build a highly qualified and hyper-responsive list. Readers click on the links in your Resource Box at the end of your article and then trade their email address for more good information from you.
Product Creation – When you create content you are creating your info products. Expand what you have written of bundle what you have written and you can create text products. And you can turn what you have written into audio and video info products as well.
And now I would like to invite you to claim your FREE Instant Access to 2 of my Instant Article Creation Templates when you visit http://www.TheArticleGuyBonus.com
You’ll get get two “plug-n-play” article templates – just plug in your info! And you will also get a 30 minute Audio Replay of a teleseminar about writing more articles in less time than you ever thought possible.
From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Network.
Article Source: http://EzineArticles.com/?expert=Jeff_Herring
Tags: article marketing, Jeff Herring, social marketing, Writers Resources
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Hi Jennifer,
Thanks for sharing this post with us. I really appreciate it.
I am a big fan of Dan Kennedy and Bill Glazer They peaked my interest in direct response marketing a few years back and have learned a lot from them. I agree that article marketing is a great traffic generator. I will need to consider it in my content creation strategy and approach of how to fit it in. How have you used it in what you do?
Make it a great day!
God Bless,
-ed
Hi Ed,
I’ve used article marketing as part of total campaign where traffic was referred back to a main website. My main use now is to establish credibility on writing topics, rather than traffic, but I plan to use it for traffic in the future. If you’re the author of the article and open a Squidoo account, you can also use the article on a Squidoo lens.
Thanks for your visit and great comments,
Jennifer
Article Marketing is a great way to get traffic and backlinks. I have had articles from many years ago show up in the search engines. It takes time and effort but the rewards are second to none.
Thanks for sharing your experience with article marketing. It’s obvious you have a lot of experience and knowledge about it.
I know about those long-ago written articles reappearing. One of my 2009 articles on Earth Day was republished in many sites this year.
I agree the rewards are the best — just have to make it a priority and get it done.
Hi Jennifer
Thanks for this. I have not ventured into article marketing yet but I just may now after reading your post. Many thanks.
Belinda
You my Lady are hereby “BOOKMARKED” This is content heavy. Thanks Jennifer for posting.
Hi Jennifer,
This is very useful and comprehensive information. I agree that it is important to get noticed and it seems that article marketing is a great way to do that. Thanks for taking the time to share this information with us. Have a great day!
Excellent article on getting started in article marketing, and you have added more value with your templates!
Thank you for your valuable work.
Alan
Hi Jennifer!
It is great to connect and I still want to skype with you soon! This is absoltely a niche that I need to jump into! I find this so much more interesting than other forms of marketing. I really appreciate that you brought this information to light at this time. I need to expand my marketing and I think that this is it!
It is great to start with the basics! It is true that people throw around these terms, assuming that everyone knows what they are talking about. In the end, if you don’t even know the definition of the topic, a lot of information got wasted!
You’ve really got me thinking! Thanks.
Mentor Mama
I’ve heard of Article Writing/Marketing. I’m really looking forward to doing this over the next week. If I have any questions, can I pick your brain here and there?
Thanks for sharing this info: I’m on my way to plug into what’s being shared there.
Jennifer,
I appreciate all the info you shared about article writing. This is an avenue I am exploring. You gave great tips and resources that I can use to get started.
Val
Hi Jennifer,
Thank you so much for sharing this valuable information on article writing. I’ve been considering it and you’ve just given me the nudge to look in to it further!
Kind regards
Emma
Thanks again for sharing this information, Jennifer. Article marketing is one of those activities I have been meaning to work with for a long time now. When I write an article, it usually goes straight to my blog or a newsletter, and I forget that it can be repurposed and marketed!
I enjoy writing, so find that most of the time I would rather write my own material than review someone else’s, but for serious article marketing reviews are much faster to prepare than original material.
So many exciting things to do and so little time – at least with people like you around life never gets boring
Alan
Jennifer,
Thank you so much for posting this article from our friend Jeff Herring. He is definitely one of the top experts in that niche. Jeff has been doing article marketing before it even was article marketing… and it IS a great way to get your message out there, attract traffic to your site and create more products. We know because we’ve followed Jeff’s advice and have done a lot of article marketing ourselves.
Great info!
Thanks,
~ Pat and Lorna
http://TheCoolestCouple.com
Hi Belinda,
Thanks for stopping by. Article marketing is worth looking into and incorporating in your overall web presence. And Jeff Herring is the best to learn from.
Best,
Jennifer
Nelson,
You are wonderful! Thank you! Hope the article helped.
Jennifer
Hi Debbie,
Jeff Herring is the best in article marketing (I’m still working on mine). It’s definitely a solid way to build your web presence and drive traffic. Hope the information helps with your article marketing plan.
Best,
Jennifer
Hi Alan,
Aren’t the templates great? I love Jeff Herring’s site – he is generous with his knowledge and assistance. It’s simply a matter of follow-through.
Thanks for your comments!
Jennifer
Mentor Mama,
Article marketing would be a natural progression for your marketing. I’ve worked on projects where we used article marketing, and I found it exciting! And Jeff Herring is the guru of article marketing (and in case you’re wondering, Jeff isn’t paying me to repeatedly say how wonderful he is). The basics is an excellent place to understand why and how to start your own article marketing plan.
Thanks so much for your comments and visit!
Jennifer
PS: Yes, hopefully soon, our schedules will match and we’ll skype!
Hi Paul,
Absolutely! I’m here to help (and if I don’t know the answer, I bet I can find it. lol) I think you’ll find article marketing a great way to boost your web presence and traffic.
Thanks for your comments!
Jennifer
Hi Val,
Thanks for your comments. Article marketing is an area I’ve been involved with in other projects/teams, but I’m implementing it for myself now. A definite resource is Jeff Herring’s site.
Good luck with your article marketing plan,
Jennifer
Jennifer, Thanks for sharing that great article. I have written, at this point, hundreds of online articles. They help me to keep my presence onlne and to clarify my thinking and hone in on my niches. It also gets easier to write the more often I write. When I stop because I am focusing on other stuff, it sometimes gets difficult to get back into writing.
Jennifer,
I have never done any article marketing, but you give some good reasons and tips for doing so.
Thank you for the valuable content.
Bill
Dr. Erica,
I’ve read some of your articles, and yes, you have hundreds of online articles. It certainly helps with an overall online presence. I find that writing (whether in articles or in other forms) is much easier once it’s a daily habit. It’s harder to resume the momentum when it’s a start and stop process.
Thanks for sharing that insight. I’m sure it will help others too.
Jennifer
Hi Bill,
After visiting your site, I think you’d do well in article marketing. You have super advice, and lots of material that could be reworked into articles. Give it a try!
Many people cringe at the thought of Article Marketing mainly because they as the writer says they feel they have to give all they have. One strategy I have learned is to use your article to open the conversation and finish that conversation on your blog, offer ect.
Thanks for sharing
Hi Jennifer, I haven’t forgotten about ya! Just been too busy to even think. But I’m working steadily on our project and I’ll be getting with you this week. But you say it all here! And there are many avenues to achieve success with this and I’m glad you’re here for us! Thanks
Bill Cowan recently posted..Turbo Fire is Here
Hi Brenda,
That’s a great tip on how to use article marketing on your blog. It can be hard to figure out how to incorporate all the ‘writing’ pieces, but I like your strategy. It will get readers to click through the article link to your blog (and find your offer or services). Thanks for sharing that!
Jennifer
Hey Bill,
As always, super to hear from you! I’m looking forward to working with you on your writing projects. I know how hectic things can be (I’m in the midst of several deadlines myself). When you get a breather, send me an email.
Best,
Jennifer
Hey Jennifer, thanks for the repost the article.
Article marketing is the best free way to market yourself and your products.
Thanks
Peter Fuller MBA recently posted..Why I started my own Home Business
Article marketing is a great cost effective way to generate leads. However, it has to be done correctly for best results. Thank you for putting this information together for those who may not understand how to get started with this strategy.
Eddie Espiritu recently posted..Black Diamond Builder Review
You’re right, Eddie! Thanks for an important reminder. It’s not ONLY writing articles, it is also about the strategy in writing the information and submitting them.
Thanks, Peter! I’ve been following Jeff Herring for awhile – he is the KING of article marketing. I appreciate your visit and comments.
Hi Jenniffer,
Your bigger answer is a great way of putting it.
I particularly like the : “content creation, online visibility, traffic generation, list building, and product creation. Article Marketing provides all 5 faster, ”
You are obviously leading by example.
Thank you so much!
Cheers,
Yorinda
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Hi Jennifer
I’m just getting into articular marketing and affiliate marketing.
Thanks for the link I’m going to check it out!
I can use all the help I can get!
Warm Regards
Debby
Hi Yolanda and Debby,
Thanks so much for your comments and visit. Many people use article marketing to successful drive traffic to their site. It’s a great idea for your overall online presence. And The Article Guy, Jeff Herring is one of the best to learn from.
Best,
Jennifer
Jennifer Akers recently posted..
This guy rocks Jennifer,
He talked in simple straight language, no jargon I really got something here especially the 5 king things he mentioned.Thanks for the great post it was indeed worth sharing.
To your success,
~Kebabope Morapedi
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